Charity Update

Giving back to our community and supporting fellow Kiwis is a core value at Smart Loyalty, the company behind the SmartTrade and GetGenuine Rewards programmes. 

As we grow, so does our ability to support more charities. Through SmartTrade and GetGenuine, members can donate their points to support organisations making a real difference in the lives of New Zealanders. Each charity we partner with plays a vital role in supporting our communities, and we are honoured to contribute to their invaluable work. 

We’re proud to welcome two new charities to our partnership: 

Hospice New Zealand – Hospice provides specialist care, comfort, and dignity for people living with a terminal illness, while also offering vital support for their whānau. Their services are free of charge, ensuring every New Zealander facing the end of life receives compassionate care when it’s needed most. 

Sustainable Coastlines – This award-winning charity is dedicated to restoring and protecting Aotearoa’s coastlines and waterways. Through beach clean-ups, tree planting, and education programmes, they empower communities to take practical action for cleaner beaches, rivers, and oceans. 

If you’re a SmartTrade or GetGenuine member, you can use your points to support the Cancer Society, KidsCan, Hospice New Zealand, or Sustainable Coastlines. Every contribution, big or small, helps create a stronger, healthier, and more sustainable future for New Zealand. 

Visit here to donate.