Campaign Examples

Rewards Platform

Testimonials

Asia Pacific Loyalty Awards Submission

Best Overall Loyalty Program
Business to Business (All Industries)

Results and Outcomes

Business Case

Member Engagement

Programme Website

The website features a user-friendly interface and clear navigation, offering members all the essential information they need. The website makes it easy for members to connect with more partners, access rewards, enter giveaways, log into their personalised dashboard and more.

SmartTrade Website

Offers & Promotions

Everyday Points Partners

Earn Points

Easy Discounts

Member Dashboard

The SmartTrade member dashboard offers a comprehensive view of a member’s account activity, providing information such as current points balance, points earning history and the status of any account requests.

It also allows members to easily view recent redemptions and monitor progress towards targets. With an intuitive design, members can maximise their membership on one convenient platform.

SmartTrade Member App

The member app enhances the overall programme experience by providing a convenient and personalised platform for members to access and manage their SmartTrade account.

Members can easily track their points, redeem rewards, get the latest updates, enter promotions, access exclusive deals, discounts and more.

Search ‘My Rewards by Smart Loyalty’ in your preferred app store today.

Printed Material & Collateral

Printed materials are an essential part of our marketing strategy to ensure we effectively communicate with members across all channels, complementing our digital efforts and providing consistent messaging in every touchpoint.

Programme Flyer

Launch Letter

Points Statement

Easy Points & App Flyers

Rewards Catalogue

A printed Rewards Catalogue is delivered to members every year in October, featuring a range of carefully curated products from leading brands.

It provides members with the opportunity to redeem their points for premium rewards, making it a highly anticipated and well-received piece of collateral.

Digital Engagement

Through digital marketing platforms, we deliver personalised and targeted promotions to ensure members receive relevant offers at the right time, therefore encouraging them to engage more frequently with the programme.

Member Email Communications

Summer Promotion

Social Media

Social media is used to engage members by sharing updates, promotions, rewards, and more, while paid campaigns are specifically targeted at SmartTrade members to drive engagement and promote exclusive offers.

SmartTrade Facebook Page

Pics4Prizes Instagram Page

Facebook Adverts

Paid Social Campaigns

Account Management

Our account managers regularly visit SmartTrade members to gather feedback, optimise engagement and to identify improvement opportunities, ensuring the ongoing success of the programme.

Whether it’s processing member redemptions, updating accounts, connecting with new partners, or handling general inquiries, our Customer Experience Team is always available to offer personalised support.

Video & Motion Graphics

Here, you will find links to a collection of informative and educational videos that showcase our products and services.

Partner Engagement

Partner Dashboard

The partner dashboard provides insights and analytics, allowing partners to track performance, monitor member activity, and optimise their strategies for maximum engagement.

Partner App

SmartTrade partners can gain a deeper understanding of their customers via the partner app. With real-time insights, it serves as a tool to drive business growth and make informed, data-driven decisions.

The app allows partners to easily monitor purchasing behaviour, view recent redemptions, add new customers to the programme, stay updated on the latest news and promotions, and connect directly with their Account Manager.

Partner Engagement – Digital

We deliver personalised and targeted digital campaigns to partners, ensuring they receive relevant content and offers that align with their specific needs.

Monthly Email Update

Partner Promotion

Online Programme Resources

Smart Loyalty Instagram

Smart Loyalty LinkedIn

Smart Loyalty Facebook

Partner Engagement – Print

We use printed collateral alongside digital materials to engage partners, offering a well-rounded approach that combines tangible, visually appealing resources.

Rewards Catalogue

Partner Letter

Programme Trifold Brochure

Video & Motion Graphics – Partner Resources

Here, you will find links to a collection of informative and educational videos that are shared with SmartTrade partners to help them get the most out of the programme.

Campaign Examples

Black Duck Seat Covers

New Partner Launch Campaign

Objectives:

• Acquire new business accounts / Encourage SmartTrade

members to open an account with Black Duck Seat Covers

• Recognise and retain existing customers

• Increase revenue

Incentives:

• Enquire about opening an account and go into the draw to win 1 of

3 prizes of 10,000 bonus points

• Earn 1.5 points for every dollar spent with Black Duck Seat Covers

• Earn double points in November (3 points per dollar)

Delivery / Communication Channels:

• Email

• App

• Website

• Face to face visits

• Social Media

• Phone

Results:

92

Leads received

37

Leads converted to date

(55 still pending)

40% conversion rate

47%

Average email open rate

3.1%

Average email click through rate

Acquisition Campaign: 1 June – 31 July 2025

Objectives:

Acquire new customers by promoting Black Duck Seat Covers to SmartTrade members that do not have an account with them.
Retain and recognise existing customers.
Increase sales from existing customers and drive sales with new customers.

The Offer/Prize:

Opportunity to earn bonus points (2.5 points per dollar spent) on eligible products between 1 June to 31 July 2025

Results:

49%

Average email open rate

81

new leads / account requests received

100% leads approved

40.8%

Average increase in sales during the promotional period

268%

The biggest increase in sales from one member

Connect & Win Promotion

28 August – 30 September 2025

Objectives:

Increase member engagement by encouraging existing SmartTrade members to connect with a broader range of coalition partners, increasing cross-brand activity.
Motivate members to make purchases or engage with multiple partners, not just their primary supplier.
Increase partner visibility by promoting coalition partners to members who might not be aware of them.
Support partner retention and acquisition.

The Offer/Prize:

An entry into the draw to win a trip to Fiji worth over $6,500 for every new partner the member connected with over the promotional period.

Results:

46%

Average email open rate

832 Leads

/new account requests received

34%

Leads approved

37%

Leads pending (as of 10 Nov 2025)

Member Survey Promotion

21 July – 19 September 2025

Objectives:

Understand the audience: Gather insights into the attitudes, preferences and behaviours of SmartTrade members.
Inform decision-making: Use data to support strategic planning, development and/or programme adjustments.
Uncover areas for improvement: Find gaps, challenges or unmet needs to guide programme enhancements.

The Offer/Prize:

An entry into the draw to win a trip to Fiji worth over $6,500 for every completed survey within the promotional period.

Results:

42%

Average email open rate

1,149

Responses received
(13% response rate)

93%

of recipients are open to switching vehicle brands if offered an incentive

72%

indicated that a points offer would influence their decision of what brand of vehicle they would purchase

65%

of recipients indicated ongoing reward points on servicing, service plans or trade-ins would increase the brand or dealer appeal

91%

of recipients indicated a points offer would influence their decision when choosing their electricity, phone, internet and freight providers

Warwick Fabrics

Stretch Target Campaign: 1 – 30 June 2025

Recipients: 106 Warwick Fabrics customers that are existing members of SmartTrade

Objectives:

The objective of this campaign was to increase customer spend and engagement by motivating members to:

Lift their monthly purchase volume through attainable spend targets
Reward loyalty and growth, encouraging repeat purchases and year-on-year sales increases
Re-engage lower-spending members by giving them a clear incentive to reach a minimum spend threshold

The Offer:

We implemented a tiered incentive approach to drive customer engagement:

Baseline Incentive: Spend a minimum of $800 to qualify for bonus points.
Double Points: Members who spent under $800 in the same month last year were only required to meet the $800 minimum spend to qualify for double points.
Triple Points Bonus: Members who spent over $800 in the same month last year were set a 15% sales growth target. If they met that target, they earned triple points on any spend above the target.

Results:

56%

Average email open rate

10% increase in sales

(June 2024 vs. June 2025)

Customers with a target – 40 customers were given targets with 15% uplift

25%

achieved target with a 95% increase in sales from June 2024 to June2025

32.5%

spent $800 or more to achieve double points

30% spent more

in 2025 than 2024, with a 71.9% average increase in spend

7.5% spent

in June 2025, but did not spend in the two months prior, signalling re-engagement

274%

Greatest dollar sales increase for one customer was 274% on the same month last year

Customers without a target – 66 customers did not have a target set

977% total increase in sales

21% spent $800 or more to achieve double points with total increase in sales of 977%

Charity Donations

Last 12 months

Charities:

Cancer Society

KidsCan

Ronald McDonald House

Mental Health Foundation

Hospice NZ

Objectives:

Provide members with the opportunity to donate points to charity, emphasising their ability to use points on virtually anything they want

Delivery / Communication Channels:

• Email

• Website

• Rewards Shop

• App

• Social Media

Results:

533,200 points

($5,332) Calendar year to date donations

294,400 points

($2,944) Cancer Society

122,100 points

($1,221) KidsCan

36,100 points

($361) Ronald McDonald House

20,500 points

($205) Mental Health Foundation

59,100 points

($591) Hospice NZ

Rewards Fulfilment Platform

Program Rewards & Redemption Platform

The Rewards Shop features an innovative, user-friendly interface designed to make the shopping experience seamless and enjoyable. With its intuitive navigation, members can easily browse through and choose from a selection of over 6,000 quality products from leading brands.

Rewards Shop Website

Supplier & Themed Facebook Posts

Charitable Donations

With SmartTrade, giving back is made easy. Members can donate their reward points to one of four chosen charitable causes. We are proud to support Hospice New Zealand, Sustainable Coastlines, KidsCan and The Cancer Society of New Zealand.

Points + Pay

Combine points & cash to get rewards even faster!

If members don’t have enough points, Points+Pay is a flexible payment option that allows them to use a combination of points and cash to get their rewards even faster.

How it works:

Find the reward you want on the Rewards Shop
Add the item to your cart
When you get to the checkout you will prompted to top up. Mastercard, Visa credit card and valid debit cards are accepted.

Dream Rewards

Let your imagination run free!

Our concierge service, Dream Rewards allows members to get virtually anything they want… from the latest tech to jet skis, engagement rings, to flights and accommodation, experiences… and so much more!

Real Member Redemptions

See below some of the great Dream Rewards members have redeemed…

Member Redemption Promotion

Members can upload a pic of their redemption to be in to win great prizes! We receive a lot of great entries which we upload to the Pics4Prizes instagram.

Pics4Prizes Landing Page

Pics4Prizes Instagram

Pics4Prizes Facebook Posts

Testimonials

Member Testimonials

I have been with SmartTrade for 7+ years. Over this time, I have redeemed a lot of rewards including fishing gear, drones, drift carts, a home brewing kit, boat accessories and so much more. This rewards programme in my opinion is the best in NZ with great rewards, fast communication, friendly staff, and lots of reward partners. SmartTradeis my pick of reward programmes hands down!!!

Wes Cooper, ASAP Contracting

SmartTrade is awesome. I have been a member of other reward systems in the past and SmartTrade is just so much better. I earn way more points; the website has more rewards and the team at SmartTrade are so easy to deal with. I recommend it to everyone.

Chris Burns, Burns Construction

B & S Construction Ltd has been a member of SmartTrade Rewards for many years now and I have always been extremely impressed with it. Knowing that a business is offering SmartTrade Rewards is a huge incentive for my company & others, to do business with them. I would certainly choose to purchase from a SmartTrade Rewards supplier over any other supplier where possible. Over the years I have used my SmartTrade points on purchases and travel with ease. The Customer Services Team is extremely efficient and great to deal with. There is also a huge benefit to the businesses that belong to SmartTrade Rewards as the rewards system attracts new customers they may not otherwise have and ensures their customers pay their accounts in full each month on the 20th – rather than payments dribbling in over the next 10 days. A definite advantage for cashflow.

Kay Bramley, B & S Construction Ltd

Just wanted to mention how valuable our company has found the SmartTrade Loyalty programme. In particular a couple of companies that we deal with and stay loyal to, being Metalcraft (based in Cromwell), who introduced us to SmartTrade, and Meridian Energy who we signed up with because of the SmartTrade points. We are always on the lookout for other companies that you bring into the loyalty programme.

Thank you for providing this fantastic opportunity to be able to redeem points for products that we would normally not be able to purchase.

Catherine Emerson, KC Roofing & Fascia Ltd

I am extremely impressed with the rewards selection, the ease of the process, the exceptional communication, and the overall experience I have had as a customer. The SmartTrade team has gone above and beyond to create a programme that truly delights and rewards its customers. Thank you once again for the amazing variety of rewards, the user-friendly process, and the exceptional value for money. I look forward to continuing my journey with your company and exploring the wonderful experiences and opportunities you offer.

Vicki Jenkins, Conspec Construction

We have been members of SmartTrade for a number of years now and my kids and I have benefited massively! We use it to purchase this luxury items that I would not usually be able to afford. Being on a lifestyle block my kids got a 2-seater dirt buggy for Xmas, when our house was built I got the BBQ of my dreams and my son got a new KTM dirt bike.

Thank you very much for ensuring our valued suppliers contribute to the cause! And I can honestly say we spend our money within this circle wherever possible.

Franz Carter, Draintech Contractors

Partner Testimonials

SmartTrade has given us the ability to recognise and retain customers without resorting to discounts and ‘dutch auctions’ to get the business. We have also seen a noticeable improvement in accounts being paid on time. The development of their technology is helping us keep a closer eye on our customers and looking at how they are using their points would suggest the customers are into it as well. We would highly recommend the programme and the people for your business and associated industry.

Paul Sagers, National Sales Manager, PPS Industries

We don’t want competitors getting wind of how successful a programme like this can be. Our programme members spent 28% more than their counterparts in the control group over a 5-month period, in a tough market. They also paid on average 1-6% quicker than the control group.

Gary Richardson, GM Sales & Marketing, Hirepool

Smart Loyalty have built a solid reputation for having one of the best reward programmes in the building and hardware industry. We use the programme not only to generate more business but to also encourage early trade account payments. We highly recommend SmartTrade to anyone wanting to reward existing customers, build new business and improve payment dates.

Drew Ridley, Managing Director, Kiwi Timber Supplies

I work with a number of groups with member benefit offers but have never seen the surge of interest and uptake as we have from SmartTrade members. We are especially pleased with the ratio of new business and former customers who have reactivated their OfficeMax accounts as a result of the offer. Thanks again to the entire Smart Loyalty team for helping make this promotion another success. We’re delighted with the results.

Scott Russ, National Partnerships Manager, OfficeMax

Working with Smart Loyalty has been a great experience for Black Duck Seat Covers. The SmartTrade rewards programme offers our loyal customers exclusive benefits which has increased repeat business and attracted new customers.

Scott Bentley, Black Duck Set Covers

The SmartTrade programme has allowed us to review the discount structure that we had in place. Instead of using discounts to retain and reward our loyal customers we use the SmartTrade programme. The uptake from our customers has been positive and the process of setting up the SmartTrade programme was easy, there is always support available from the team.

Vanessa Mitchell, Think Water Taupo